STYLE GUIDE
Childcare Aware of Minnesota
The purpose for this style guide is to save time in development and also provide a baseline for future phases and projects. The style guide will contain many elements needed to design pages on your site.
COLOR PALLETE
Corporate Blue
Hex Code - #004990
Corporate Red
Hex Code - #EE3524
Deep Blue
Hex Code - #07183E
Light Blue
Hex Code - #EFF4F8
Medium Gray
Hex Code - #EFF4F8
Provider Green
Hex Code - #89BE0C
Families Blue
Hex Code - #2CAAE2
Trainers Yellow
Hex Code - #F2A900
Community Purple
Hex Code - #B2197F
BUTTON & LINK STYLES
Standard Button Style
Use Case: On White Background
Alternate Button Style
Use Case: Image & Dark Color Backgrounds
FONTS & TEXT STYLES
Aa Zz
Open Sans - Normal 400
Aa Zz
Open Sans - Bold 700
H1 - Homepage Hero
Childcare Aware
OpenSans-Bold | 48 px | 65 px Line Height | #FFFFFF
H2 - Section Heading
ADDITIONAL RESOURCE
OpenSans-Bold | Uppercase | 36 px | 49 px Line Height | #004990
H3 - Section Hero
PARENT AWARE
OpenSans-Bold | Uppercase | 36 px | 49 Line Height | #FFFFFF
H4 - Section Category Header
Provider Training
OpenSans-Bold | 36 px | 49 px Line Height | #07183E
H5 - Page Level 4 Content Header
Designed to prepare Minnesota’s child care professionals for a changing field.
OpenSans-Bold | 30 px | 40 px Line Height | #07183E
H6 - Post Header
R.E.E.T.A.I.N. Application Open
OpenSans-Bold | 24 px | 28 px Line Height | #07183E
Text - Hero Subcopy
R.E.E.T.A.I.N. Application Open
OpenSans-Bold | 20 px | 36 px Line Height | #FFFFFF
Text - Section Heading Subcopy
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
OpenSans - Normal | 18 px | 35 px Line Height | #636363 | #FFFFFF
Text - Paragraph
We’re dedicated to supporting ALL trainers. Whether you are new or experienced, working with providers in homes or centers, we want to work with you.
OpenSans - Normal | 16 px | 24 px Line Height | #636363
Text - Section Tags
CHILDCARE PROVIDERS
TRAINERS & RBPD
FAMILIES
COMMUNITY
OpenSans - Bold | 12 px | 17 px Line Height | #89BE0C | #F2A900 | #2CAAE2 | #B2197F
Key components
Additional Resources Tiles
Always used at the bottom of the homepage, category pages, and section pages.
MAX CHARACTER COUNT
HEADING | 15 - 70 characters
DESCRIPTION | 75 - 100 characters
Childcare Providers
New Health & Safety Requirements
Health and safety are foundational pieces of quality child care.
Community
Provider Business Update
Minnesota is once again surveying all licensed child care providers to collect important information that influences statewide policies and program supports.
